The consortium on Tuesday (10 September) published the results of its latest business impact analysis, which revealed an uptick in new customers, as well as a raft of new leisure market trends.
According to the data, more than three-quarters of Advantage agents (79%) have experienced an increase in new customers, especially those aged between 35 to 54.
Advantage members also reported a hike in late deals, the data revealed, with 42% of all summer departures booked for departure within 12 weeks – up 4% compared with 2023.
