According to consumer research carried out by the group, around seven in 10 people (69%) said they were more likely to book with an organisation they know is an Abta member than one which is not.
One-third of respondents said they would be willing to spend more money with an Abta member than a travel business which is not part of the association.
According to chief executive Mark Tanzer, around 70% of people "consistently" said they "strongly associate" Abta with words such as "confidence", "reassuring" and "experts".
"We can’t afford to be complacent when we see findings like these," Tanzer added. "A strong brand profile needs to be nurtured and maintained.
"You, our members – and your commitment to consistently bringing fantastic travel experiences to people across the UK – are the reason why these results have continued to be positive despite global turmoil."
