More than a quarter of respondents (26%) to the poll of nearly 180,000 people across 28 countries said value-for-money would be the factor most likely to impact their travel plans.
This was followed by having a relaxing experience (21%), weather/time of year (20%), having a cultural experience (15%) and having a once-in-a-lifetime experience (15%).
Visiting family and friends was a priority for 13% of respondents, and travelling somewhere with good facilities for children and families for another 12%.
With Covid restrictions having been lifted in the majority of the 28 countries where respondents were polled, nearly a quarter of adults said they were planning a domestic break while 13% said they had plans to travel internationally.
The research was conducted by Global Web Index during Q1 2022, and was compiled for the Travel Lifestyle Network (TLN) by travel think tank Thrive and market intelligence firm AudienceNet.
Paul Charles, chief executive of The PC Agency, UK and Ireland member of the TLN, said: “Our report clearly shows how the rising cost of living is influencing every travel decision made today.
“This global survey highlights how an increasing number of consumers are seeking value-for-money when booking their leisure trip. So price, not necessarily quality, is going to be a key differentiator in order to attract consumer spend in the remainder of 2022 and in early 2023."
