More than a quarter of respondents (26%) to the poll of nearly 180,000 people across 28 countries said value-for-money would be the factor most likely to impact their travel plans.
This was followed by having a relaxing experience (21%), weather/time of year (20%), having a cultural experience (15%) and having a once-in-a-lifetime experience (15%).
Visiting family and friends was a priority for 13% of respondents, and travelling somewhere with good facilities for children and families for another 12%.
