Data published on Thursday (20 April) shows that 38% of all Britons will cut back on the festivities, with numbers going up to 50% for those aged between 16 and 24.
Among those celebrating, 10% are expected to attend a street party while 9% will go to the pub or a restaurant to commemorate the occasion. Figures increase to 14% and 15% respectively when considering younger millennials.
“Despite the perception that views towards the monarchy are shifting, our research shows that younger Brits are excited to celebrate the occasion, whether attending a street party, purchasing memorabilia or commemorating with limited edition treats,” said Francesca Smith, senior consumer and lifestyle analyst at market research company Mintel.
“Many of these young adults will be making the most out of a reason to celebrate and the additional day off by putting on a party and having fun with family and friends.”
Research has also shown that younger millennials – aged between 27 and 33 – are also more likely to buy “made in Britain” merchandise to commemorate the historic occasion.
More than 27% of under-35s are planning to buy royal-related memorabilia, compared to just 11% of over-55s. People, the data also highlights, will also look at celebrating in a greener way, as 23% of respondents said they will party sustainably.
“It is encouraging that so many Brits are planning to celebrate in an environmentally-friendly manner, which is likely to please King Charles III, a committed environmentalist who has long campaigned for better conservation,” Smith added.
