Cruise bookings have shifted away from intermediaries and gone more direct due to the pandemic, travel data analyst GlobalData has claimed, while one cruise agent maintains the outlook remains buoyant for the trade.
'The industry needs to make it easier for new guests,' says O'Grady
GlobalData said industry revenue from cruise intermediaries in 2021 increased by 65% year-on-year from $11.8 billion to $19.5 billion. However, cruise passengers have increased at a significantly higher rate, with Clia figures showing cruise tourism up by 95% from 7.1 million to 13.9 million passengers over the same period.
The firm, though, does not think the trend is irreversible.
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