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Intrepid ready for ‘inevitable rebound’, says Thornton

Operators
James Chapple
14 February 2022

Intrepid Travel hopes to take advantage of increased consumer demand for adventure and sustainable travel when the “inevitable rebound comes”.

James Thornton spoke out on the importance of science-based targets at the Abta Convention

Chief executive James Thornton told TTG the operator had spent the past two years putting itself in a “decent position” to grow post-pandemic. This work saw Intrepid retain its B Corporation status last month with an increased score, while the business has also made several recent acquisitions – and Thornton hasn’t ruled out more.
 
“If you get it right, B Corp’s methodology helps you become a better business,” said Thornton. “It contributes to making all aspects of the business better. It helps to provide a bit of a guiding light.”