The boss of Tui Group has urged the travel and tourism industry “not to treat its transition into a decade of sustainable transformation as a threat, but as an opportunity”.
Speaking at WTM London alongside Greek tourism minister Vasilis Kikilias, Tui Group chief executive Sebastian Ebel said the industry should take pride in playing a leading role in tackling the biggest challenges facing the world.
Together, Ebel and Kikilias provided an update on the partners’ Destination Co-Lab in Rhodes, which Tui and Greece hope will become an internationally recognised blueprint for sustainable tourism transformation.
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