Tim Kinslow has plundered Cook’s famous slogan for inspiration and is now in the process of setting up Don’t Just Book It (DJBI), a sustainable tour operator using third party airlines.

Kinslow, the founder of Bargain Cottages and Leeman Rose Venues, is calling on holidaymakers and former Cook staff to register their interest and help rekindle the “lost legacy” of Thomas Cook.

He insists the venture is more than just a rehash; Kinslow says he is currently in the process of meeting investors, finalising business plans, contacting former Cook staff, and appointing a chief executive.

“Our plan is simple; turns everyone’s attentions to the fact that what made Thomas Cook magical has not disappeared in the smoke of the greedy bosses’ bonuses,” Kinslow told TTG.

Kinslow said hundreds of former Cook employees have already subscribed to DJBI’s newsletter: “What made Thomas Cook magic was its incredible team, its wonderful destinations – and trust. Sadly, that trust has taken a huge hit.

“The Thomas Cook story didn’t end because the holidays were poor, far from it. It was the structure, an outdated business plan, and a culture of corporate greed that finished that incredible chapter.

"When we’re ready to launch, you’ll see a holiday operator that prioritises guests and staff members before profits.”

Kinslow said second and third phase meetings are currently taking place with investors in Europe and Asia. DJBI has also expressed interest with Cook’s special managers, appointed to oversee the iconic operator’s liquidation.

Kinslow insisted he is aware of the risk and large financial investment required to launch a tour operator, but stressed he had 20 years’ experience delivering beach and snow holidays to Europe and Turkey via his property portfolio.

“We are seeking to rebuild a legacy, and rebrand the package holiday experience,” Kinslow added.

“We’ve been moving as fast as we can on this, but please appreciate it’s ‘hold onto your seats’ stuff.

“In the meantime, we want to offer all Thomas Cook staff and customers our best.”