The visiting Brits were just some of the 14.2 million travellers who visited the emirate in same year, a 7.5% increase on 2014.
Issam Kazim, chief executive of Dubai Corporation for Tourism and Commerce Marketing, said: “Once again the numbers show UK travellers consider Dubai a destination of choice.
“This summer alone, more than 250,000 British visitors enjoyed the excellent value deals on offer at stunning hotels and October saw our highest arrivals as families took to the city’s beaches and attractions during the school holidays. The UK also sustained its average length of stay at 4.5 nights.
“Dubai is well-known as a destination with excellent five-star hotels and this year we’ve seen particular strength in this area as UK visitor stays in these hotels rose 24%.
“Given that more visitors from the UK than ever took advantage of the summer deals on offer across the city we believe this growth can be further attributed to people looking to enjoy five-star luxury at more affordable prices.
“We have also made strong efforts to diversify and increase the number of midmarket hotels while at the same time ensuring Dubai maintains its reputation as one of the world’s leading destinations for luxury.
“Hotel apartments now make up more than a quarter of total inventory, while hotels that are four-star or less account for nearly half.
“The travel agent community has also been a key part of the UK market success. The industry has been particularly supportive of Dubai this year and we continue to invest in strengthening our relationship with them through training, incentives and FAM trips.
“We are rolling out a new online training programme this year and will be taking hundreds of agents out to Dubai to experience it for themselves.”
He added Dubai Tourism will spend 2016 focusing on both increasing capacity and new infrastructure for the tourism market.
This will include culture and heritage attractions and family-oriented theme parks, the opening of Dubai Opera House, an enhanced festival and events line up as well as more restaurant and shopping options.
Beyond the UK, western Europe remained the second highest regional contributor to visitor volumes, bringing in nearly 3 million tourists, reflecting a solid 6% growth in numbers.
