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Emerald completes river cruise and yachting brand merger

Cruise
James Chapple
10 March 2021

A new Emerald Cruises brand has emerged from the line’s merger of its river cruise and yacht cruise operations.

Emerald Cruises will offer river and yacht cruises

Emerald confirmed the formal merger of the two outfits on Tuesday (9 March) to form a single global brand. It has also launched a new website.


David Winterton, Emerald’s global director of brand and marketing, said: “We are excited to announce the move to our new single brand, Emerald Cruises, at the same time as launching new websites around the world.


“We believe moving to a single brand is perfect to support our long term growth ambitions as a leading small ship cruise company.