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Travel industry news

19 Nov 2018

BY Jennifer Morris


Feefo founders Mabbutt and Eames leave the business following MBO by chief revenue officer

Feefo founders Andrew Mabbut and Matt Eames have left the company after a management buyout by former chief revenue officer Matt West, who becomes chief executive.


Feefo’s chief revenue officer Matt West has led the buyout and becomes chief executive

West, supported by the management team, was backed by private equity house Vespa Capital.


The new management team for the reviews and customer insights technology company comprises West as chief executive; Richard Sawney as chief finance officer; Paul Greatbatch as technical director; Steph Heasman as director of customer success; and James Winn as US vice-president of sales and operations.


The management team has acquired the shareholdings from Feefo co-founders, chief executive Andrew Mabbutt and chief commercial officer Matt Eames, along with that of chairman Nicholas Wheeler and the minority shareholders.

West said: “This deal is an important and significant milestone for Feefo, which is fast becoming one of the most disruptive and forward-thinking technology brands.


“This new investment will fuel our ambitious programme of enterprise-level expansion, while enabling further innovation within our market-leading data analytics and artificial intelligence capabilities.


“The continued evolution of our technology as a comprehensive customer experience management platform is enabling brands to make smarter business decisions every day.”

Mabbutt added: “Being a founder and part of the team and journey that has witnessed Feefo develop into a superior customer experience technology business has been brilliant.


“The buyout represents the next chapter for the brand, initiating even more growth and innovation. Feefo is a great business run by ambitious people and will no doubt continue to do amazing things.”

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