Kate Wooldridge has been promoted from her former role of sales manager – international and tour operators to sales services and communications manager.
She will report to head of sales Neil Herbert and will manage the trade support and sales systems teams.
She will oversee all aspects of trade communications, including training, promotions, incentives, educational ship visits, trade marketing campaigns, events, conferences and brochure launches.
Wooldridge said: “I am delighted to have been offered the opportunity to help shape, develop and improve the way in which we communicate with our travel trade partners.
“2017 will see us embarking on a range of trade-facing initiatives, activities, promotions and events that will further endorse our continued commitment to working with travel agents and tour operators in the UK.”
Herbert added: “Kate comes with many years of experience, not only from within Fred. Olsen, but also from the wider travel industry in the UK, and she fully understands and subscribes to our plans for reaffirming our total support for the travel trade.
“This important new role will allow Kate and her teams to deliver a far greater level of assistance to agents across the UK, as well as to our account management team.”
Meanwhile, Carla Ball has taken up Wooldridge’s previous responsibilities having been promoted to the new role of sales manager – specialist sales.
As a result, she will now be responsible for all UK tour operators and overseas resellers, in addition to managing a portfolio of specialist sales accounts.
Herbert said: “We are currently recruiting for an additional two new team members to support Carla in her expanded role – an account manager and a support executive – which will allow us to deliver far greater assistance to our specialist sales accounts.”
Zoe Allum, formerly team leader within Fred Olsen’s reservations department, has also been appointed as trade support executive within the trade support team.
