The company will henceforth be known just as CWT, which it says represents the “latest phase in digital development plan”.

CWT said the new name “honoured the company’s heritage and digital leadership ambitions”, while reflecting its core operations.

President and chief executive Kurt Ekert said: “This identity change is the latest phase in our digital development plan to combine the power of technology and innovation with the expert know-how of our people.”

“There’s a romantic link with the Wagons-Lit era, and we are justifiably proud of our 150-year heritage – however, today’s developments reinforce our intention to continue to lead our industry for the next century and a half.”

Three of CWT’s specialist divisions, CWT Energy Resources and Marine, CWT Meetings and Events, and CWT solutions group, will receive new logos.

The company currently operates in around 150 countries, handles 105 events a day and posted total transactions worth more than $23 billion in 2017.