The government’s Tourism Sector Deal is a range of initiatives designed to help the UK inbound industry to cope with an expected extra nine million international visitors annually by 2025 – the UK welcomed 38 million arrivals in 2018.
As part of the deal, the government said it was committed to adding 130,000 new hotel rooms by 2025, as well as 10,000 new apprenticeships per year and creating a new tourism data hub, which will identify insights and trends to help the UK sector better target overseas tourists.
There will also a “new focus” on removing accessibility barriers for visitors who have disabilities.
