Despite the squeeze on income, due to cost of living pressures, holidays are the UK’s “number one discretionary spending priority”, Mintel said.
Around a third (32%) of Brits said they would most want to continue to spend on holidays – even if they had to cut their overall spending.
Francesca Smith, senior consumer and lifestyles analyst, said: “One category from this year’s British Lifestyles research that provides optimism is holidays, and we expect spending on this to continue to be prioritised.
