Chris Hemsworth has been named as the global ambassador for Tourism Australia’s new campaign, which will showcase the country’s aquatic and coastal experiences.
The Australian actor is known for starring roles in films Thor and The Avengers, as well as the TV series Home and Away.
Hemsworth said: “In Australia you’re surrounded by the most incredible natural beauty. Being in the water or near to it is a way of life for us.”
“It wasn’t a hard decision to move back to Australia because this part of the world is such a special place. This is the place I want my kids to grow up – that’s the world I want them to be part of.”
Hemsworth will launch the $40 million marketing campaign, called “There’s Nothing Like Australia”, in New York on the eve of Australia Day (25 January).
He added: “I’m really looking forward to launching this new campaign in New York and sharing with the rest of the world just how amazing this country really is.”
Tourism Australia Managing Director John O’Sullivan said: “Chris truly embodies the Australian way of life and his love of his home country, with all its natural beauty, makes him an ideal ambassador.
“From learning how to surf on Phillip Island, fishing with his brothers in the Northern Territory and family beach holidays, Chris has grown up in Australia in and around water and his own personal experiences bring a truly authentic and influential Australian voice to our campaign.”
