The bed bank said the acquisition underlined its commitment to ancillary sales.
HolidayTaxis will operate as an independent brand in Hotelbeds’ recently rebranded “Beyond the Bed” ancillaries unit.
Hotelbeds executive chairman Joan Vila said ancillaries had become an increasingly important strand of its business.
“Our technology platform and global distribution network has positioned us effectively to take full advantage of the increasing demand for in-destination activities worldwide,” said Vila.
