Travelopia has sold its Flexiski brand to Hotelplan UK for an undisclosed fee, it has been confirmed.
Hotelplan says the move will allow it to expand its ski and snowboard offering to include shorter breaks.
Flexiski currently has nine full-time employees in the UK. The team will relocate from Surbiton to Hotelplan’s UK headquarters in Godalming, Surrey.
Inghams, Esprit Ski and Ski Total parent Hotelplan will acquire 100% of Flexiski’s trade and assets as of 1 June.
The business was founded in 1990 and achieves annual turnover of 6 million Swiss francs (approximately £4.72 million).
Paul Carter, chief executive Hotelplan UK, said the deal would strengthen the group’s position in the “flexible, tailor-made” sector.
“Hotelplan UK has a strong tradition of excellence and high standards of quality and service, tremendous customer loyalty and experienced teams with incredibly deep product expertise.
“Flexiski fits perfectly with the overall philosophy, direction and ambition of the Hotelplan Group.”
Peter Hillyard, Flexiski general manager, added: “It is an exciting time for us at Flexiski, with the tailor-made wintersports sector growing quickly.
“We are looking forward to joining forces and operating within a group with such long-standing experience in the Alps and with an enthusiastic team of like-minded ski specialists at our new home with Hotelplan.”