The tour operator said it had taken “a step back” during the pandemic to review its entire portfolio of hotels, ground handlers, transport partners and excursion providers.

If Only explained that this review process would allow it to “guarantee the highest level of service, quality and supplier support on every bespoke package we create” to the travel trade.

General manager Gordon McCreadie said: “Our key goal is to be able to deliver lifelong memories for our agents’ customers. By consolidating and enhancing our portfolio of five-star products and in-resort services, we can retain even stronger partnerships with key luxury hoteliers, DMCs, touring and cruise suppliers.

“Reducing our selection of suppliers enables us to negotiate market-leading rates, secure exclusive offers, provide larger trade marketing campaigns and offer attractive incentives, which we can then pass all these benefits on to our agent partners and crucially their customers.

“Plus, reducing our portfolio enables our Glasgow-based team of luxury experts to provide even greater insight, knowledge, value and support to ensure we match the perfect holiday with each customer.”

If Only is also planning to add in-resort services to more destinations over the next year. Currently, the operator has dedicated resort staff in Barbados, Antigua, Mauritius and Dubai offering a concierge service to holidaymakers.