Agents will be offered tailorable assets as part of the "Can’t Help Falling in Love with the USA & Canada" campaign, such as brochures, email templates, window posters and ready-made social media posts to help showcase big sellers and bucket list trips.
A digital brochure will also be available, which will include the highlights, USPs and day-to-day activities of each trip available. All assets will be shared via trade newsletters.
The escorted touring operator has also launched a discount offer of up to 10% on selected trips across its 2022 portfolio in the US and Canada as part of the new initiative.
The campaign, which will run until the end of November, will include information on new tours such as a 10-day "Best of California by rail" trip which comes in at £3,546pp.
An eight-day "Spectacular Glaciers and Rockies of Alberta" itinerary costs £3,050pp and a 12-day "Country Roads of the Deep South" trip starts from £3,797pp.
UK and Ireland managing director Chris Townson said the operator’s USA and Canada tours are a "particular opportunity for 2022 and beyond".
"We know there is incredible pent-up demand from the UK market to get back out there – only this time they want to make their next holiday really count, travelling for longer, in comfort and style, staying in the best accommodation and choosing a company that will take care of them at every step," he added.
"Right now, there is a fantastic opportunity for agents to harness and we’re giving them the product, the tools and the pricing to do that."
