The directive applies to flights in and out of Tel Aviv’ Ben Gurion International Airport that are launched from November 1, 2016, to October 31, 2017.

New flights launched during the winter season, will see the IMOT issue between €100,000 and €200,000 towards marketing spend, while annual flights will earn an allocation between €150,000 and €300,000 per airport.

Amir Halevi, director general of the IMOT, said: “The ministry views cooperation with the international tourism industry as invaluable, and the tourism trade professionals are our strategic partners in advancing the efforts to increase incoming tourism to Israel.”

“We are interested in encouraging new flight operators to open routes into Israel and assist with promoting these routes within their markets.”

To take advantage of this opportunity, operators will need to submit the proposal submission form by July 30, 2016.