ITT Future You will host its first Skills Fest next week to coincide with National Careers Week (1-6 March).
The week-long event will feature interactive workshops and assignments, targeted at students and graduates, focusing on key skills for careers in aviation, travel, tourism and hospitality.
Future You’s latest mission follows research indicating travel industry work placements for students and young people have declined by more than 80% during the pandemic.
"Young people have been disproportionately impacted by Covid-19 and their career prospects damaged immeasurably," said ITT Future You co-founder Claire Steiner.
"With so many industry placements being cancelled, work experience opportunities drying up and a lack of graduate jobs in the market – the industry needs to take action.
"This is why we’ve launched the ITT Future You: Skills Fest and are encouraging travel businesses to get involved; to help young people develop the industry knowledge and those soft skills that are essential in our sector."
Interactive workshops will be hosted via the ITTFutureYou.com talent hub and ITT Future You social media channels, with travel businesses setting assignments for students and graduates to take part in and supporting them to become industry-ready.
Key industry skills to be highlighted include sales, customer service, networking, crisis management, digital, personal branding and entrepreneurship.
There will be different industry themes running throughout the week, including sustainability, business travel, cruise and aviation.
Sessions will be hosted by industry brands, bodies and associations including Premier Inn parent Whitbread, Northern Training Academy, the Advantage Travel Partnership and the Global Travel and Tourism Partnership.
Eight universities will also support the endeavour: Bournemouth; Leeds Beckett; Manchester Metropolitan; Northumbria; Sheffield Hallam; University College Birmingham; Plymouth and Wolverhampton.
The ITT Future You campaign is part of a pledge on behalf of the travel and tourism industry to get involved in what is the tenth National Careers Week.
"As the leading careers initiative in the industry, ITT Future You is delighted to pledge our support to #NCW2021 and raise the profile of the travel and tourism sector as a serious career path for young people," Steiner added.
"Students are often aware of job roles such as travel agents, cabin crew and holiday reps.
"This campaign gives us an opportunity to educate the next generation and raise awareness of the wide variety of roles across the industry, including in digital, finance, law and marketing."