Attraction World chief Olly Nicholls and “Queen of Being Seen”, visibility specialist Jenny Kovacs, have become the ITT’s two newest ambassadors, bringing years of travel and professional experience to their new roles.

They will serve alongside Future You’s existing ambassadors: Donna Allcock, Tourism Ireland; Lee Ainsworth, Advantage Travel Partnership; Jamie-Lee Abtar, The Travel Marketer; Ben Rogers, BWH Hotels Group; and Michael Long, Expedia.

Kovacs said as ITT Future You’s first mentor of the year, she understood the importance of having people to champion industry, companies and individuals. "It gives great insights into the many ways to raise your professional profile," she added.

Nicholls said mentoring had been a key part of his 20-plus year career in travel to date, during which time he has worked his way up from overseas holiday rep to chief executive. "The opportunity to support and engage with today’s travel and tourism students is something I am excited about," he said.

"As the world of travel changes following the impact of Covid, the grassroots of the industry needs to be nurtured and supported like never before. I look forward to passing on my knowledge and enthusiasm for the best industry in the world."

ITT’s ambassadors will visit universities and colleges across the UK to speak directly to students, share stores from their careers, offer work placements and help them collaborate on industry projects.

Claire Steiner, co-founder of ITT Future You and chair of the ITT’s education and training committee, added: "Both Jenny and Olly have been amazing supporters over the past year at a time when many students are worried about their future prospects due to the impact of the pandemic on our industry.

"They have continued to support the aspirations of the next generation of professionals, ensuring they remain enthusiastic and committed to a career in our sector, and I am thrilled that they have agreed to join us as official ITT Future You ambassadors.”