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Jet2holidays aiming to push trade business past 30% mark

Operators
James Chapple
26 November 2019

Jet2holidays chief executive Steve Heapy says there is no reason the operator can’t grow its proportion of trade business, versus direct, past the 30% mark – last achieved when both Thomas Cook and Tui sold Jet2 product.

Heapy described the Scottish government's policy change as "overdue" but "very welcome news" for travellers who want to go on holiday

Addressing delegates at Jet2’s VIP conference in Calpe, Costa Blanca, on Tuesday (26 November), Heapy said the business would expand its trade team for peaks to allow them to spend more quality time with independent agents across the UK and drive even more sales through agents.


Jet2 will take on an additional “promo executives”, specifically for peaks, who will be on hand to assist with events, training and other efforts to drive peaks bookings.


Independent agents currently account for 27% of all Jet2 bookings, and Heapy was insistent there was no upper limit.