Jet2holidays has launched a new "Summer’s Saved" national advertising campaign as travel seeks to salvage a summer season ravaged by the ongoing coronavirus pandemic.
The ads will hit TV screens on Friday (24 July) to coincide with National Travel Agent Day UK, and feature a call out for holidaymakers to book via their local independent agent.
Three new ads will showcase the Jet2holidays experience, targeting young couples, couples and families. They will also high Jet2’s summer 2020 deals, and carry Jet2’s signature soundtrack – Jess Glynne’s Hold My Hand.
Shows such as Vera, Celebrity Gogglebox and The Voice Kids will carry the ads, which will also run across video on demand services, radio, digital and public platforms, and social media.