The ads will hit TV screens on Friday (24 July) to coincide with National Travel Agent Day UK, and feature a call out for holidaymakers to book via their local independent agent.

Three new ads will showcase the Jet2holidays experience, targeting young couples, couples and families. They will also high Jet2’s summer 2020 deals, and carry Jet2’s signature soundtrack – Jess Glynne’s Hold My Hand.

Shows such as Vera, Celebrity Gogglebox and The Voice Kids will carry the ads, which will also run across video on demand services, radio, digital and public platforms, and social media.

Steve Heapy, Jet2.com and Jet2holidays chief executive, said: “We are operating to 44 fantastic destinations this summer, and we are delighted to be flying customers away on their well-deserved holidays.

"We’re continuing to put every ounce of effort into delivering our industry-leading customer experience, and with some fantastic deals available, we are sure these adverts will inspire people to book their next trip through an independent travel agent with Jet2holidays.”