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Kirsten Hughes: ‘The vocabulary for travel isn’t fit for purpose'

Training
Kirsten Hughes
16 January 2020

I’d like to wish all TTG readers a great start to 2020. Of course, a new year offers the chance to reflect, but more importantly, the chance to make big plans for the future.

Consumers want face to face advice despite the preponderance of review sites (Pic:iStock)

Heading into a new decade coincided with a personal and professional milestone for me, as I celebrate 25 years at Travel Counsellors this month.


Quite naturally, such a milestone led me to think about how our fabulous industry has changed beyond recognition, and more so how travel businesses need to continue to adapt to stay relevant in an ever-evolving market.


A key example of this is the term “homeworking”. It is no longer a true description of what flexible and smarter working business models are and do.