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'Let's rethink travel's mission and create an economy of meaning'

Sustainability
Amanda Hills
17 December 2020

In December, Margaret Keenan become the first person in the world to be given the Pfizer Covid-19 jab as part of a mass vaccination programme.

"Professionally, we – as an industry – have been battered, but we are not beaten," says Travel Counsellors' Kirsten Hughes

This historic development was a huge boost to those of us working in travel and tourism, with tour operators seeing lifts in holiday searches and travel agents seeing a welcome rise in bookings. 

But, as we look to January and share hopes for a more promising future, we need to consider how travel post-vaccine can be a greener, smarter and less crowded affair. 

For me, in a post-vaccine world, the new frontier is “regenerative travel”.