In December, Margaret Keenan become the first person in the world to be given the Pfizer Covid-19 jab as part of a mass vaccination programme.
This historic development was a huge boost to those of us working in travel and tourism, with tour operators seeing lifts in holiday searches and travel agents seeing a welcome rise in bookings.
But, as we look to January and share hopes for a more promising future, we need to consider how travel post-vaccine can be a greener, smarter and less crowded affair.
For me, in a post-vaccine world, the new frontier is “regenerative travel”.
As we start moving again in 2021, regenerative travel is something we should all be thinking about. I urge everybody reading this to leverage this unique moment in time, together pressing the reset button and changing travel for the better – for good.
Ultimately, we all need to become more mindful of the fact that our holidays have a set of costs associated with them, which need to be paid by somebody. Moving forward, let us make our future travel choices more conscientious than before.
For so long, tourism success has been defined by growing the numbers – number of visitors, number of pounds spent, number of overnight stays booked...
Even before this pandemic, there was a need for rebalancing.