Almost two-thirds of travellers say sustainability is important to them, while almost half have looked into staying at a sustainable hotel.
These were among the headline findings from new Global Media & Entertainment Group survey data, presented at Abta’s Delivering Sustainable Travel Conference on Wednesday (2 March).
The group’s research highlighted how sustainability is becoming an increasingly common consideration for travellers, and how travel businesses cannot afford not to leverage it as a selling tool.
Get unlimited access to the latest travel industry news and analysis, comment on articles and sign up to newsletters.
Register for free
Already registered? Login here or below.
Having difficulty logging in? Try these tips, or contact support@ttgmedia.com
