Keating has worked in the aviation industry for 17 years, including time with Etihad, easyJet, Reed & Mackay and British Airways. His brief is to drive sales and revenue performance in the region.
The airline’s chief commercial officer Arved von zur Muehlen, said: “I am thrilled that Adrian will be joining the Malaysia Airlines team. He brings with him exactly the experience and knowledge we require to develop our long term commercial strategy for the UK, Ireland and Europe.”
Keating added: “It will be a great privilege to lead the team and I’m looking forward to working with our industry partners to further strengthen our relationships and provide a collaborative and partnership approach to grow the airline’s business in this very important region.”
