A group dedicated to promoting tourism to destinations in south-east Europe and the Balkans is shifting its focus onto agents and the wider travel trade.
New Deal Europe is hoping to build on its annual marketplace and forum in London, held in March, with trade events and fam trips promoting what it describes as “the last exotic part of Europe”.
Co-founded in 2018 by directors Robert Dee and Tine Murn, the group is aiming to raise awareness of 12 countries across the region, from established names like Greece, Croatia and Bulgaria to emerging destinations such as Albania, Kosovo and Moldova.
