Former Freedom Travel Group chief Matt Harding has joined Travel Counsellors to head up its travel agency owners strategy.
Harding will be tasked with courting independent agency bosses to tout the benefits of Travel Counsellors’ business model.
Travel Counsellors said Harding’s appointment would help it “build on its success” attracting agency owners and helping other existing travel professionals migrate their businesses.
“Over the years, we have attracted a number of previous agency owners to the company,” said Travel Counsellors managing director Kirsten Hughes.
“With a 25-year tenure in the travel industry, Matt is well placed to continue our focus on supporting them to take advantage of the tools and technology platform we offer, ensuring the dedicated support we provide is attuned to agency owners’ requirements.”
Of Harding personally, Hughes added: “Matt brings with him a wealth of knowledge and experience to further support this growing area of the business, which enables experienced travel professionals to enjoy a seamless transition to become corporate and leisure Travel Counsellors, taking advantage of the opportunity to employ assistance in line with the needs of their customers too.”
Harding’s joins Travel Counsellors following the collapse of Thomas Cook-owned Freedom. To date, nearly 50 ex-Cook staff have now launched new travel businesses with Travel Counsellors.
He joins former Cook regional manager Darren Bien and Jayne Marlor at Travel Counsellors, the pair having joined the business last month.