Pepper will join Tui Nordic’s data analytics and machine learning team.
The robot assistant has a job description and their own personal goals like any other Tui employee.
Tui says it is the first travel company to employ a robot.
Alexander Huber, managing director Tui Nordic, said: “Automation, AI and robotics are important elements of TUI’s future.
“We already have some of the best specialists in this field and I am excited to see how Pepper 2E will contribute to our team.
“Most importantly, I hope he sparks curiosity and engagement with all of our TUI Nordic colleagues.”