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'More industry giants are recognising the importance of robust environmental strategy'

Operators
Patrick Richards
14 April 2025

Are the UK’s top travel companies moving with the times on sustainability? And have they made any progress over the past year? Patrick Richards from TTG Media’s sustainability partner TerraVerde picks up the story 12 months on.

(Credit: iStock / CalypsoArt)

Last year, we assessed the top 50 Atol holders against several key sustainability markers, and our findings were frankly disappointing with more 40% making no reference to sustainability at all on their websites.

Meanwhile, only 30% had published comprehensive sustainability strategies, with a mere 14% having set themselves science-based targets aligned with the Science Based Targets initiative’s (SBTi) corporate net-zero standard.