MSC Cruises temporarily withdraws Chelsea FC marketing activity
Tom ParryMSC Cruises is temporarily withdrawing marketing activities with Chelsea football club amid sanctions against the club’s owner Roman Abramovich.
The line, which partnered with the Premier League club in November 2018 before extending the deal until 2024, said it would cease activities “until further notice”.
In a statement released on Monday (14 March), MSC said “we look forward to the transition of ownership”, adding it would “continue to support the club and its fans”.
The news comes after hotel search platform Trivago on Friday (11 March) vowed to stand by Chelsea despite the sanctions placed on the club due to its Russian ownership.
Trivago, while condemning Russia’s invasion of Ukraine, said it would not walk away from Chelsea, stressing it believed its partnership with the club could help make a difference on the ground in Ukraine.
Abramovich, who has owned Chelsea since 2003, was sanctioned by the UK government last week as part of its response to Russia’s war in Ukraine. He is one of seven oligarchs to be hit with asset freezes and travel bans.
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Tom Parry
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