Skip to main content

New luxury B2B property platform recruits Darren Bond ahead of launch

Luxury
Harry Kemble
16 April 2025

A new trade-friendly B2B property booking platform has hired former Global Travel Group membership lead Darren Bond ahead of its official launch "in the next few weeks".

Darren Bond Reservest April 2025

Darren Bond, who spent nearly 11 years at Global Travel Group, joined Reservest at the start of this year (Credit: Reservest)

Reservest was founded by chief executive Tarleton Hepburn during the pandemic after he and his business partners discovered the process of booking luxury villas can “be incredibly tedious” for the trade.

Reservest is currently in the process of reaching out to UK consortia ahead of its official launch “in the next few weeks”. Around 600 agencies globally, of which 250 are UK based, are now visiting the Reservest website.