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Greece reveals latest sustainable tourism initiatives amidst return as TTG’s Destination Partner

Destinations
Maddie Barber
15 April 2025

As the Greek National Tourism Organisation enters its third year as the TTG Sustainable Travel Heroes Destination Partner, its UK and Ireland director Eleni Skarveli has revealed the recent steps the country has taken to promote responsible tourism.

Astypalaia is one of Greece's GR-Eco Islands. Credit: K.Katopi

“In the past 12 months, a key milestone has been the launch of a €2 billion fund to support the decarbonisation of our GR-eco Islands, by transitioning from oil-fired power to renewable energy sources,” said Skarveli.

“Additionally, we have passed a new bill allowing the use of seawater in hotel pools on drought-affected islands to help conserve precious freshwater resources.”

The GR-Eco Islands initiative, which addresses 40 Greek isles, operates in line with the United Nations Sustainable Development Goals and aims to help drive the country towards its target of reducing greenhouse gas emissions by at least 55% by 2030.