The escorted touring specialist’s ‘Travel for Good’ hub sets out the steps it is taking to improve its positive impact on people and the planet by detailing current and future projects and partnerships.
Newmarket said it had a “responsibility to be transparent” about what it is already doing around sustainability and the areas in which it can develop itself.
The new hub will highlight some of the company’s tours having positive impacts on guests and the places they visit, while it also details Newmarket’s carbon reduction and offsetting efforts, including information on how its brochure production is offset through a partnership with the World Land Trust.
Newmarket chief executive Niel Alobaidi said: “We all know that there are areas where the travel industry has work to do to become truly sustainable, but I think it sometimes gets a bit lost that the industry does do a lot of good, whether that be through the hundreds of millions of people it employs all around the world, either directly or indirectly, to the redistribution of global wealth from richer places to poorer places.
"It also provides a lot of social benefits to those lucky enough to experience travelling to new places. As such, this project is all about acknowledging that we have a lot to do and creating a plan to deliver positive change, but also sharing the importance of global travel."
Alobaidi said Newmarket was “still quite early into this process” but maintained a drive towards greater sustainability was “now a specific area of strategic focus” for the company.
He explained how Newmarket had created a team of employees from across the business assigned with “identifying, prioritising, and delivering a range of initiatives focused on responsibility and sustainability”.
Alobaidi added the operator was also working with external specialist to measure its carbon footprint and help it “identify where we can make the biggest differences most quickly” and enable the company to set specific goals.
