The collaboration gives Party Hard “a more streamlined booking process” and allows it to offer Jet2 flight and accommodation packages. Jet2 will in turn sell Party Hard’s events alongside their package holidays.
Party Hard has also launched a ‘Fly Out To Help Out’ promotion – with 50% off when customers book their 2021 breaks. A full cash refund if bookings are cancelled due to Covid is also being offered.
Jet2holidays head of trade Alan Cross said: “We’re delighted to be partnering with Party Hard Travel and for them to be selling our award-winning package holidays through their new website.”
Meanwhile, Party Hard – launched by TTG 30 Under 30 members Nathan Cable and Barry Moore – has moved its operations to Manchester.
Making the switch from Guildford last month, Cable said the Jet2 partnership had contributed to the move and would “contribute to greater efficiencies” for his business.
“As for all travel brands, it has been a difficult year. Usually in the summer, we’d be looking after tens of thousands of guests around Europe, instead I was looking at developing partnerships to bring greater efficiencies to our business,” he said.
“In 2019, we had three people working full time purely on booking and confirming flights and accommodation for guests. It meant forms, back and forth between the flight company and guest and a lot of unnecessary work.
“The partnership with Jet2holidays means instantaneous bookings, and the time savings make us leaner and more efficient. It’s better for customers too because we can confirm all elements of their booking there and then.
“Even though 2019 was our best year to date, our base costs were high. This year has been about increasing those efficiencies and getting stronger for 2021.
“We were already travelling up to Manchester every couple of months for meetings but lockdown gave us the push to make it more permanent. Paying full rent on a Guildford office space didn’t make sense. We’re looking forward to developing some northern roots for Party Hard Travel, and building on opportunities that are coming our way.
“Back when Eat Out To Help Out was on, we were out Monday to Wednesday every week. We’ve already got some favourite places in the city and it provided some inspiration for our ‘Fly Out To Help Out’ promotion.”
