Natural Britain will showcase “interesting, active and sustainably-operated” experiences and accommodation in England, Scotland, Wales and Northern Ireland to agents and operators looking to sell more domestic break amid the Covid-19 pandemic.

Once a travel agent has found a product for their client, they contact Natural Britain, who will put them in touch with the supplier to agree commission terms.

The platform was created by travel marketing consultancy The Adventure Connection Group and launched after its members had received “an influx” in requests to recommend ethically-minded domestic suppliers.

Natural Britain founder Mark Wright: “Over the last few months we have seen what nature can be without crowds, pollution and over-tourism. We all have a responsibility to protect the environment and the communities within which we operate and we now have a chance to begin again.

“We’ve sifted through the mass market offerings and selected authentic and responsibly-operated experiences in the British Isles, that we know will appeal to UK operators and discerning clients."