A new sales operations team will be responsible for online training, online and offline campaign collateral, events and communications and will be led by sales operations manager Victoria Snelgar.
Meanwhile, Andrea Jones has been promoted to senior regional business manager in the five-strong Princess Academy frontline agent team where she will support sales manager Sarah-Jane Walker.
The news comes as the cruise company trials a live web chat facility for agents before a full launch within “a few weeks”.
The facility is already used in the Princess Cruises Australia office and accounts for one in three enquiries.
A comprehensive destinations section is now available, which includes individual guides on the 360 locations Princess calls at, the ships that travel there and a list of shore excursions.
There is also information and entry forms for the cruise company’s #MakeMeMajestic competition on onesourcecruises.com
The competition will give 200 agents a four-night Mediterranean cruise on the line’s newest ship, Majestic Princess, when IT launches in 2017. To win, agents must book guests on a 2017 fly-Europe cruise with Princess by January 28.
The portal holds a wealth of extra sales material such as campaign collateral, images, incentives and news releases.
Tony Roberts, vice-president of Princess Cruises UK, said: “We are witnessing unprecedented agent demand at present so it’s vital we invest both in our team and toolkit.
“This year we enjoyed our best ever wave period and the momentum has continued apace: our 2016 guest target has already been broken while we have comfortably surpassed projected sales for our key UK homeport ship, Emerald Princess.
“This is great news for Princess but it’s essential we don’t rest on our laurels. Our new sales operations team and expanded One Source will help us ensure we remain easy to do business with.
“We’ve already established a successful blueprint for ensuring our teams are focussed on being agent-centric, for example our UK-based contact centre has shared objectives with our sales team to deliver first-rate agent support, so we know our operations team will be able to offer the same level of service and delivery.”
