Carr’s strategic objective in the short term will be to identify partnership opportunities, “excite the market with Rock’s innovation and pricing strategy” and ensure profitable growth for the business and its underwriters.

In the long term Carr has been tasked with making Rock Insurance Group “the number one travel insurance business in the UK and a significant competitor in other parts in the world”.

Carr has more than 17 years of experience within the insurance industry, at least 10 of those spent in senior positions at brands such as Sterling Insurance Group and most recently at Allianz Insurance UK and Allianz Global Assistance.

Carr said: “Rock excites me, and after almost 20 years working within the insurance sector, I now have an opportunity to make a real difference with my experience, industry relationships and new ideas for delivering partnerships.

“This opportunity allows me to work within an agile, entrepreneurial, flexible and innovative organisation that has strong underwriting platforms, bespoke technology and profitable sales capability to make Rock the strongest competitor in the travel insurance industry.

“They also have some exciting plans afoot so I’m keen to begin playing my part in driving these forward to further grow the success of the brand within the industry.”

Antony Martin, managing director of Rock Insurance Group, added: “We are very excited that Phil is joining Rock.

“The combination of his broad sector experience and profile in the corporate insurance market puts Rock in a very strong position to grow further.

“Rock already works with a growing number of affinity partners including Jet2, Mid Counties Coop, Debenhams and Admiral, and we are confident that Phil will help Rock to build on this success.”