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Saga buoyed by 'positive' outlook for cruise business

Operators
Rob Gill
27 January 2022

Saga has reported “strong” bookings for its 2022/23 cruise programme with load factors up to 86% on its ships for the first half of the year.

Saga Cruises Spirit of Adventure External (Credit: Saga Cruises).jpg

The over-50s specialist travel and insurance firm said in a trading update that its travel business “continued to be affected” by the Covid-19 pandemic.

Saga also revealed plans for a restructure of its tour operations division, which includes combining operations at Saga Holidays with sister brand Titan Travel.

Saga said overall cruise bookings for full 2022/23 financial year had already reached 73% with an average per diem (per day) rate of £316 – up from £299 in the current year.