Skip to main content

Saga to enhance tailor-made product ahead of marketing push

Business
Will Payne
24 January 2023

Saga Group has announced plans to enhance its tailor-made product ahead of a marketing push in February.

Euan Sutherland, Saga Group chief executive officer

The over-50s and insurance specialist has added 15 new destinations, self-drive and motorhome holidays and private touring options across south-east Asia following the relaunch of its travel arm last year. 

As a result, the brand reported "exceptionally" high levels of customer calls in the first three weeks of January 2023, with volumes higher than those observed prior to the pandemic.

The announcement came as part of the company’s recent trading update – covering the period from 1 August 2022 to 23 January 2023 – where it said it remains on track to report an underlying profit before tax of between £20m-£30m.