The over-50s and insurance specialist has added 15 new destinations, self-drive and motorhome holidays and private touring options across south-east Asia following the relaunch of its travel arm last year.
As a result, the brand reported "exceptionally" high levels of customer calls in the first three weeks of January 2023, with volumes higher than those observed prior to the pandemic.
The announcement came as part of the company’s recent trading update – covering the period from 1 August 2022 to 23 January 2023 – where it said it remains on track to report an underlying profit before tax of between £20m-£30m.
Revenue in 2023 for the group is expected to be between 40% and 50% ahead of 2022, driven by continued cruise and travel demand following the pandemic.
Saga’s ocean cruise business saw strong load factors and per diems in the second half of the year with an "encouraging" pipeline of bookings, with load factor for the second half of 2022/23 expected to be 84%.
Euan Sutherland, Saga Group chief executive officer, said: "Saga continued to demonstrate progress in the second half of the year, delivering a trading performance which is broadly in line with expectations.
"Our ocean cruise business saw strong customer demand and an encouraging pipeline of forward bookings while, in travel, we launched our new digital offer and continued to expand our range of products."
