On-the-road heroes and sales superstars from across travel have featured in a new online video – looking to bring some sunshine to the industry’s difficult situation.
Set to Katrina and the Waves’ Walking On Sunshine, the short film sees well-known faces putting a fun spin on how they’re spending their time during the current climate.
The video starts with the message: “Some of us are furloughed, others are holding the fort. But rest assured, we will be back. When life throws us lemons, we make lemonade.”
Similarly to the #DontRush challenge, every time the lemon is passed, each BDM transforms themselves instantaneously, ready for an imaginary glamorous night out or ready for work in their company-branded uniform.
The idea for the video was thought up by Travelsphere and Just You key account manager, Graham Bishop, who kicks off proceedings – going from lounging in his hot tub to looking sharp in a tux.