Scenic reiterates commitment to UK despite restructuring

The company announced on Tuesday (30 May) it had begun moving digital teams for both Scenic and Emerald Cruises as well as Emerald’s content creation department from Manchester to Sydney. 

Speaking to TTG following Eclipse II’s christening in Malaga, Moroney said that relocating the digital side made more sense for both the company and employees. 

“Even our people were saying it wasn’t working because the content was created in Australia and then it was sent to the UK,” he said. “We had all these people working four nights a week until 11 o’clock at night, it was just ludicrous.”

The shake-up – which has also led to the departure of David Winterton, Emerald’s global director of brand and marketing – will allow UK teams to focus on growing the local market.

“It’s all better [now] because people in Manchester don’t have global roles and are completely focused on one thing, and that is the local market,” the founder added.