The train operator’s “You see more when you don’t fly” campaign first aired in 2019 and returns this week with Eurostar’s Seymour the Ostrich character also making a comeback. 

Airing across TV, digital, out-of-home and cinema platforms, the campaign sees Seymour, who “rejects flying in favour of a better way to travel”, having adventures in a number of European cities 

In the UK, the ostrich is depicted visiting the Crown Jewels, while in Europe, he visits a restaurant in Belgium for mussels, a Parisian boutique selling berets and enjoys flowers and bikes in Amsterdam.

Dorothee Mariotte, head of marketing for Eurostar, says: “With our latest marketing campaign, Eurostar is celebrating the return of the beloved ostrich. The campaign, which is our first since 2019, highlights the benefits of travelling at high-speed directly to the heart of some of the best cities in Europe.

“With a unique twist on our core destinations, the campaign invites audiences to discover or rediscover the joy of travelling city to city – all in the most sustainable way.”