The alliance will launch in early 2018 with the creation of a bespoke Silver Travel Advisor magazine distributed to Advantage members and their customers. Advantage said that the over-50s age group was one “that resonates particularly well with members”.
Paula Lacey, group commercial and membership director said: “The synergy between Advantage and Silver Travel Advisor is undeniable. With 35% of the UK population aged 50-plus, our members have shown that this market is an important one to them as their businesses naturally attract this age group. We are excited to be taking the first step in what will be a long-term and close partnership with Silver Travel Advisor.”
Silver Travel Advisor boasts almost 80,000 members. Debbie Marshall, managing director, added: “Silver Travel Advisor delves deep into the over 50s market. We have a wide-ranging offering, from tangible consumer travel advice by our expert travel writers, to the creation of insightful research, and training on how best to communicate and interact with this growing segment.
“We are thrilled to be building a strong bond with Advantage to share our understanding of this market with their members and to help inspire them and their customers to choose and enjoy the best travel experiences.”
Long-term, Advantage Travel Partnership and Silver Travel Advisor will expand to include training for Advantage members on how to best service, advise, sell and market or advertise to the over 50s. Upon completion of training, Advantage will give members a soon-to-be-launched official accredited Silver Travel Advisor status.
Advantage will also work with Silver Travel Advisor to conduct research into the mature traveller market that will utilise Advantage’s insights and Silver Travel Advisors’ marketing expertise.
