The alliance will launch in early 2018 with the creation of a bespoke Silver Travel Advisor magazine distributed to Advantage members and their customers. Advantage said that the over-50s age group was one “that resonates particularly well with members”.
Paula Lacey, group commercial and membership director said: “The synergy between Advantage and Silver Travel Advisor is undeniable. With 35% of the UK population aged 50-plus, our members have shown that this market is an important one to them as their businesses naturally attract this age group. We are excited to be taking the first step in what will be a long-term and close partnership with Silver Travel Advisor.”
Silver Travel Advisor seals Advantage partnership
Luxury
Gary Noakes
20 November 2017
Silver Travel Advisor, the website providing travel advice and information for mature travellers, has confirmed an exclusive collaboration with Advantage Travel Partnership.
Register for free to continue reading
Get unlimited access to the latest travel industry news and analysis, comment on articles and sign up to newsletters.
Register for free
Already registered? Login here or below.
Having difficulty logging in? Try these tips, or contact support@ttgmedia.com
