Solmar Villas has appointed its first trade sales executive to grow the company’s presence with agents.
Sophie Milner will be responsible for promoting Solmar in the industry and is hoping to double its trade sales over the next 12 months.
The company has recently experienced a 57% increase in trade sales.
“The ’villa experience’ is certainly proving popular with holidaymakers keen to avoid crowds and sunbed hogging, whilst also ensuring more quality time as a family,” said Milner.
“All of our villas are in excellent locations, offering a private pool and the best of both worlds. You can have complete tranquillity, but at the same time can also easily access local restaurants and beaches.”
Milner played a crucial role in developing the company’s concierge department in her role as Villa Concierge.
Solmar Villas is aiming to reach £28 million sales over the next 12 months.
Julie Blake, Solmar’s managing director, said: “Solmar Villas has always recognised the importance of travel agents and the appointment of Sophie as our trade sales executive further strengthens our commitment to this incredibly important part of the UK holiday market.”
She added that any agents newly registered before 20 December will be entered into a prize draw to win a short break or villa voucher for 2020.