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Solos Holidays to step up trade focus following private equity acquisition

Operators
23 April 2019

Solos Holidays is planning to ramp up its sales through travel agents following its acquisition by private equity investor Stone Ventures last week for an undisclosed sum.

Solos Holidays Club Solos Web.jpg

Solos currently takes about 11,000 customers on holiday every year, specialising in escorted tours.

Andrew Williams, managing director, said: “The singles market is seeing strong growth, and we look forward to capitalising on this with our new investment.”

As part of the deal, Solos will have access to £1 million growth capital to support its expansion plans.

“We are looking forward to expanding our Club Solos offering [properties reserved for the singles market], but more excitingly, we will be introducing new marketing channels for 2020,” he added.