A poll of 14,000 customers found 61% were spending more than £2,500pp with Aito members, which, compares with 56% a year ago. "Many bookings are ‘bucket-list holidays’ and it is not uncommon to see booking values in excess of £20,000," read the report. Two-thirds of bookings were made six months ahead, with 30% “at least a year” before travel.
Most responses, more than 90%, were from the 50-plus market, who rate travel as an important part of their overall lifestyle. Their financial status was robust – 40% described themselves as "well-off", and 83% believe their financial situation will stay the same or improve in 2025.
